AI WhatsApp agents for jewellery retail
WhatsApp is where the Indian jewellery enquiry actually starts.
A photo of a necklace from a wedding, a screenshot from your Instagram, “is this available in Anna Nagar”, “kitna hua mera scheme”. Hundreds of them, arriving through the day, answered by whoever on the sales team has a free hand. The ones answered in two minutes become visits. The ones answered tomorrow become nothing.
Runs on your existing WhatsApp Business number.
See everything Donna does for jewellersWhat arrives on the number
Every one of these has a correct answer that does not change. None of them needs a salesperson to type it.
A screenshot from Instagram, a photo from a wedding, a picture of a competitor's piece. The agent identifies the style, says which branches carry something close, and sends the images back.
Catalogue · Branch stockThe same question your phone line gets, in written form, all day. Answered from the rate your team approved, with the figure in writing the customer can keep.
Gold rate · Silver rateWhat is due, what has been paid, what happens on a missed month. Roughly a quarter of Indian jewellery sales run through savings schemes, and the enquiry volume follows.
Savings schemes · BalancesOld gold valuation, making charges, hallmarking, the buyback terms. Policy questions with one right answer, asked by every second customer.
Exchange · PolicyWhere is my repair, is the bespoke piece ready, when can I collect. Currently a walk to the back office and a call back.
Repairs · Bespoke ordersThree to five visits, design revisions, an advance, a final fitting. It plays out over weeks in one thread, and it dies the week nobody replies.
Bridal · Multi-visitHow it works
It runs on the WhatsApp Business number your customers already save, not a new one you have to teach them.
Text, voice note, or a photo of a piece the customer wants something like. Voice notes matter here — a large share of Indian WhatsApp enquiries are spoken, not typed.
Collections, branch stock, the day's rate, scheme terms, exchange and hallmarking policy. Your words, not a general-purpose model's guess.
Jewellery is bought with the eyes. The agent sends the collection images for what was asked about, from the catalogue your marketing team maintains.
Occasion, rough budget, preferred branch, the date it is needed for. Four things your advisor needs, asked the way a good salesperson would.
The consultation goes in the advisor's diary and the confirmation stays in the same conversation the customer started.
The enquiry that never came in, the visit that did not convert, the instalment that is late. Chased on a schedule, until there is an answer or an opt-out.
Template messages go through approved WhatsApp Business templates, the 24-hour window is respected, and STOP is honoured on every thread. Opt-outs are permanent and recorded.
Language
Customers type the way they talk — “kitna hua mera scheme”, half Hindi and half English in one line, or a voice note in Malayalam. One agent handles Hindi, English, Hinglish, Tamil, Telugu, Kannada, Malayalam, Marathi, Gujarati and Bengali, in text and in voice notes, and answers in whatever the customer used.
Live demos
Working WhatsApp agents built for jewellery brands.
More in the full demo library.
Where it plugs in
WhatsApp Business API on your existing number; your product catalogue and collection images; the branch stock extract; your rate sheet; the scheme ledger for balances and instalment dates; and your CRM or lead sheet, where the qualified enquiry and the booked slot are written back. Mechanics of the WhatsApp layer are on the WhatsApp agents product page.
Questions jewellers ask
Yes, on the business number your customers already message. It answers catalogue, rate, branch availability, exchange, repair and scheme questions from your approved information, sends collection images, qualifies the enquiry on occasion and budget, and books a consultation. Anything outside what you have approved goes to a person rather than being guessed at.
That is the intention — a new number means teaching every existing customer a new number, which defeats the point. It runs on your WhatsApp Business account through approved templates, respects the 24-hour session window, and honours STOP permanently on any thread.
Both, and it needs to. A large share of Indian WhatsApp enquiries arrive as voice notes rather than typed text, and customers write half in Hindi and half in English in the same line. The agent handles ten languages including Hinglish, in text and voice, and replies in whatever the customer used.
Yes, and it is one of the clearest wins because the work is pure repetition on a schedule. The agent messages before the due date and follows up after a missed one, answers what is due and what has been paid from your scheme ledger, and records the response so your team is chasing only the people who need chasing.
They stay in one thread. A bridal order typically runs three to five showroom visits with design revisions and a fitting, and the common failure is a week where nobody replied. The agent keeps the conversation alive between visits, tracks the promised design and the next appointment, and hands to your advisor when a decision is due. More on that in turning enquiries into showroom visits.
Images, which matters when the product is jewellery. It sends the collection photos for whatever was asked about, from the catalogue your marketing team already maintains, so the customer is choosing from your pieces rather than describing someone else's.
By scoping what it knows. It answers from your catalogue, rate sheet, stock extract and policy text, and refuses anything outside them. Valuations, disputes and bespoke commissions are routed to a person with the thread attached.
Forward a normal day of enquiries with the customer details removed. We will show you which ones an agent answers outright, which it qualifies, and which should always reach a person.
Related: AI voice agent for the showroom line AI appointment booking for showrooms AI agents for jewellery retail — the full picture