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Luxury & outdoor furniture

Every designer, dealer and made-to-order enquiry gets an answer the day it lands.

A designer emails at 7pm asking whether the sofa comes in COM, what the lead time is on the walnut, and whether you can hold a showroom slot Thursday. Right now that sits until someone opens the shared inbox. An AI employee answers it that evening, from your real finish library and your real production calendar, and books the appointment before the designer specifies somebody else.

Live in 14 days from kickoff Pay per minute used Voice and WhatsApp on the same brief
Where the trade channel leaks

The trade inbox is where enquiries go to wait.

Specification is a race you lose quietly. Nobody tells you the project went elsewhere, the thread just stops.

📥

The shared inbox is a queue, not a desk

Designers, architects and specifiers send long, specific emails at the end of their day, and your team reads them the next morning between order confirmations. The enquiry that waited two days is the one that got specified elsewhere.

📆

"What is the lead time?" has no answer anyone trusts

Your quoted lead time and your actual production window are two different numbers, and everyone in the chain knows it. Designers stop asking and start padding their client schedules instead, which prices you out of the project. The sharpest buyers now ask for your on-time delivery rate, not your quoted lead time.

🪑

Made-to-order turns every enquiry into a conversation

COM and COL, fabric grades, leather hides, timber and stone finishes, dimensions to the centimetre. None of it is complicated. All of it needs someone who knows the finish library, and that person is in a showroom with a client.

🗂️

Trade applications are a qualification job nobody has time for

Studio credentials, VAT number, project type, expected volume, which tier of trade pricing applies. It sits in a form, then it sits in a queue, and a designer with a live project moves on before you approve them.

🏛️

Showroom time is your best asset and your worst-run calendar

Appointment-only showrooms lose walk-in demand to a contact form. Double bookings, no-shows and unqualified visits burn the hour your best salesperson had.

🚚

Delivery is where a beautiful sale goes wrong

White-glove scheduling, access surveys, stair and lift dimensions, assembly windows, damage reports. Every one of those is a phone call, and every one of them happens weeks after the person who sold it has moved on.

What the AI employee does

From the 7pm designer email to the booked showroom slot.

Three chains it owns end to end, reading your real finish library and your real production window.

Chain 01

Trade enquiry to qualified specification lead

  1. The enquiry arrives by email, web form, WhatsApp or the trade phone line.
  2. The agent classifies it: trade or retail, project type (residential, hospitality, contract), territory and language.
  3. Answers the product questions straight from the finish and specification library: materials, dimensions, COM and COL policy, care requirements.
  4. Captures the trade qualifiers: studio name, VAT or registration number, project address, expected volume, required on-site date.
  5. Checks the current production window in the ERP or MRP and gives a lead-time band with the caveat your operations team actually agreed to.
  6. Applies the trade pricing tier the account qualifies for, or flags it for approval where a human has to sign it.
  7. Creates or updates the account and the opportunity in the CRM, with the full transcript and the finish shortlist attached.
  8. Books the specification call or the showroom appointment in the shared calendar and confirms it in writing, in the designer's language.
  9. Posts the brief to the sales channel in Slack or Teams, so the account owner walks in knowing the project.
Chain 02

Made-to-order configuration enquiry to quotation

  1. A customer or designer asks about a configuration: size, frame, fabric, finish.
  2. The agent walks the options from the configurator or the finish library, narrowing by use case: contract-grade, outdoor-rated, pet-friendly, UV stability for terrace use.
  3. Confirms what is standard, what is a surcharge and what is genuinely bespoke.
  4. Prices the standard configuration from the price list, and routes bespoke to a human rather than guessing a number.
  5. Arranges swatches or samples: takes the shipping address, raises the sample order, sends tracking.
  6. Retrieves the lead time for that exact combination from the ERP, because a stock fabric and a mill-order fabric are not the same wait.
  7. Issues or requests the quotation, logs it against the opportunity, and sets a follow-up.
  8. Follows up on the sample seven days later, and again when the quote is about to expire.
Chain 03

Order placed to white-glove delivery, without a single chase call

  1. Order confirmed. The agent sends a written summary of configuration, price and the lead-time band.
  2. Proactive updates at each production milestone from the ERP: fabric received, in production, quality passed, ready to ship.
  3. Runs the access survey before scheduling: doorway and stair dimensions, lift access, parking, floor, who will be present.
  4. Offers delivery windows against the carrier or in-house logistics calendar and books the one the customer picks.
  5. Confirms assembly and installation requirements, and whether the room needs clearing.
  6. Sends a reminder the day before, and reschedules over WhatsApp if plans change.
  7. Handles the post-delivery call: snagging, damage reports with photos, missing fittings, care instructions.
  8. Opens a ticket in the helpdesk with photos attached, and routes anything that is a claim, a complaint or a credit request to a named person.
  9. Follows up to confirm resolution, and asks for the review or the referral at the right moment rather than the automatic one.

Quotations for genuinely bespoke work, credits, and contract pricing exceptions stay with a human. The agent assembles. It does not commit the business to a price it invented. WhatsApp agents for swatches, surveys and delivery carry the photo half of all three chains.

Example AI employees

The roles a furniture maker hands over first.

Pick one. Preferably the one your best salesperson complains about on a Monday.

Role 01

Trade Desk

Qualifies designer, architect and dealer applications end to end: studio credentials, project type, volume, territory, pricing tier, then books the specification call with the right account owner.

Role 02

Specification Advisor

Answers the finish library questions, from fabric grades and COM and COL through timber, stone, outdoor-rated materials and contract compliance, and gets swatches into the post the same day.

Role 03

Lead Time Desk

Reads the live production window for that exact configuration and gives a date the customer can plan around, then keeps them updated as it moves rather than waiting for them to chase.

Role 04

Showroom Concierge

Runs the appointment calendar: qualifies the visit, books it, confirms it, reminds the day before, reschedules without a phone tag chain, and hands the salesperson a briefing before the door opens. SalesDonna, the sales meeting agent, runs the same diary.

Role 05

Delivery Coordinator

Runs the access survey, books the white-glove window, confirms assembly needs, and takes the snagging call afterwards with photos attached to the ticket.

Business outcomes

What changes when lead times stop being a guess.

Direction, not a spreadsheet. We do not publish a percentage we cannot source.

01

The 7pm designer enquiry gets a real answer that evening, not a read receipt on Thursday.

02

Trade applications get qualified while the project is still live, instead of after it has been specified.

03

Your showroom hours go to visits that were qualified before they were booked.

04

Lead times stop being a number people pad. Customers get the real window and the updates as it moves.

05

Delivery day arrives with the access survey already done, which is the difference between an installation and a redelivery.

06

Every enquiry leaves a record: which finishes, which project, which territory, which language. Your CRM becomes a specification history instead of a list of names, and customer risk intelligence has something real to read.

Integrations

Built on the systems your trade desk already uses.

The agent works your inbox and your calendar. It does not ask anyone to learn a new screen.

CRM

HubSpot, Salesforce, Pipedrive, Odoo. The trade account, the project, the finish shortlist and the specification history all live here.

Shared inbox and email

Outlook, Gmail, Front. The trade enquiry channel this audience actually uses. The agent works the inbox, it does not replace it.

ERP and MRP

SAP Business One, Odoo, Cegid, Sage, Infor. Production windows, order status and the real lead time for a specific configuration. On a larger SAP estate, here is how the SAP integration works.

PIM and specification library

Akeneo, Salsify, or your own spec sheets and swatch catalogue. The single source for materials, dimensions and care.

Product configurator

Cyncly, Lumise, Threekit, or the one you built. The agent reads the valid option combinations so it never quotes a build you cannot make.

Calendar and scheduling

Google Calendar, Outlook, Calendly. Showroom appointments, specification calls and delivery windows in one diary.

WhatsApp Business API

Swatch photos, access-survey pictures, rescheduling and snagging reports across Italy, France, Spain and the UK.

Helpdesk

Zendesk, Freshdesk, Gorgias, Front. Snagging and damage tickets with the photos and the transcript already attached.

Logistics and white-glove carriers

Your own fleet, AIT, DSV or the regional two-man partner. Window booking and proactive tracking instead of chase calls.

Slack or Teams

The account owner gets the project brief before the call, not a calendar invite with a name on it.

Visual product tools

Where the range is visual, the same stack runs virtual try-on and visual product tools so a client can see the finish before the swatch lands.

Telephony and SIP

Twilio, Aircall, Ringover or the PBX you already pay for. How the voice agents are built, on the number you already publish.

Proof you can call

Hear the agents that already do this work.

These run in your browser and take about a minute each. No signup, and we do not record you.

🛋️

Premium brand product advisor

The high-consideration enquiry handled end to end: qualify the use case, answer from the catalogue, then either close it or book the call.
The premium brand product advisor demo →

📦

Order status and ETA

Answers "where is my order" from live shipment status and carrier tracking, with the promise written down where your team can see it.
The order status and ETA demo →

🌍

Multilingual customer support

One agent, English, French and Italian, switching mid-call when the customer does. The one export directors ask to hear twice.
The EN / FR / IT multilingual demo →

📇

Outbound lead qualification

The qualification call that decides whether a trade enquiry is worth a specification slot, run before anyone opens a calendar.
The outbound lead qualification demo →

🎧

Consumer goods customer service

A branded after-sales line taking product questions, assembly help and replacement requests for Medal Sports, with everything logged.
The consumer-goods customer service demo →

📚

Written up in full

The long version of the three-language support argument, with the setup we actually use.
Automating support in three languages →

Straight answer on proof: we have no published furniture-sector deployment, so this page names no customer and quotes no result. What is verifiable is the delivery timeline, the per-minute pricing, the language coverage and the demos above, which you can call right now. Showroom and configurator integrations are described here as what gets built, not as a case study. All live voice agent demos are in one place if you want the rest.

Making cooking appliances as well as the garden furniture? Different desk, different calendar, its own page: AI agents for kitchen and cooking appliance manufacturers. Selling the apartments the furniture goes into is a third conversation, covered in AI agents for real estate developers. If the factory floor is the problem rather than the trade desk, read AI for manufacturers running order and parts desks. And every industry we build AI employees for is listed in one place. Outbound reactivation of last season's specifiers runs on Rocket Sales Agent for outbound reactivation.

Questions we get

What furniture and interiors brands ask before they start.

Q

How do furniture manufacturers handle interior designer enquiries without adding headcount?

Designers send detailed enquiries outside your working hours and expect specificity. An AI employee answers from your finish library and production calendar the same evening, captures the studio credentials and project details, and books the specification call. Your team walks into that call with the brief already written instead of spending the morning assembling it.

Q

Can an AI agent answer questions about fabric, finish and material options?

It answers what your specification library says: fabric grades, COM and COL policy, leather hides, timber and stone finishes, outdoor-rated materials, contract compliance and care requirements. It can also take the swatch request and get samples into the post. Where a combination is genuinely bespoke, it flags it to a person rather than inventing an answer.

Q

Can it give a customer an accurate lead time on a made-to-order piece?

It gives the lead time your ERP holds for that specific configuration, not a generic one, because a stock fabric and a mill-order fabric are different waits. It quotes the band your operations team agreed to, and it keeps the customer updated as production moves. A date that changes with a message beats a date that was optimistic and silent.

Q

How do we qualify trade applications from designers and architects faster?

The agent collects what the approval actually needs: studio name, VAT or registration number, project type and address, expected volume, territory, and which trade pricing tier applies. It checks the account against your CRM, approves what fits your standing rules, and routes exceptions to a human. The designer hears back while the project is still live.

Q

Can it book showroom appointments and handle the reschedules?

Yes, and the qualification happens before the booking. It confirms project type, timing and which collections are relevant, offers slots from the shared calendar, sends the confirmation and the day-before reminder, and reschedules over WhatsApp. Your salesperson gets a briefing before the appointment rather than a name in a diary.

Q

Can it manage white-glove delivery scheduling and the access survey?

That is one of the better places to start. The agent runs the access survey before booking: doorway and stair dimensions, lift, parking, floor, who will be present. Then it offers delivery windows, confirms assembly requirements and sends reminders. Snagging and damage reports come back with photos attached to a ticket, routed to a person where it is a claim.

Q

We sell in Italian, French, Spanish and English. Does one agent cover all of it?

One agent, one knowledge base, every language you sell in. The language is detected from the first seconds of a call or the first line of a message, and the agent stays in it. You maintain your finish library and lead-time rules once. We publish in English, French and Italian ourselves, and there is a live multilingual demo on the site you can call.

Send us one enquiry thread. We will show you the answer.

Pick the ugliest designer email in your shared inbox, the one with nine questions and a deadline. We will show you what an AI employee sends back that evening, and what your team gets handed in the morning.