SalesDonna sits in on every field sales conversation, with consent, and does the work nobody does after: the summary, the CRM entry, the follow-up tasks, the coaching note. Filed before your rep is back in the car.
Field sales teams in FMCG, pharma, building materials and consumer durables run on SalesDonna.
Every field meeting produces intelligence. Orders, objections, competitor moves, buying signals. Then the rep drives to the next visit and 90% of it evaporates. What survives is a two-line CRM note written from memory at 9pm. You manage a team on that.
"Met the customer, discussed pricing, will follow up." That is what the CRM says about a 40-minute negotiation. The objection that stalled the deal is not in there. It is not anywhere.
You find out a rep has been mishandling the price objection in month three, from the churn report. The conversation that would have told you was in week one. Nobody heard it but the customer.
Your best rep closes 2× the team average. Her openers, her objection handling, her sequencing. None of it is written down. When she leaves, it leaves.
The rep starts the recording. SalesDonna does everything after.
The rep opens the app, confirms consent, taps record. That is the entire workflow change.
SalesDonna captures the conversation where it happens. Showroom noise, clinic corridors, distributor godowns. Built for rooms without microphones.
The transcript goes through models trained on sales conversations. Who committed to what, what the customer pushed back on, which competitor came up and in what tone.
Out comes a meeting summary, the order details, every objection, every buying signal, every commitment with an owner and a date.
Follow-up tasks land in the rep's queue with deadlines. Nothing depends on anyone remembering anything.
Managers see scored conversations, flagged coaching moments, and what the top performers do differently. Not after.
Fifteen capabilities. One job: no field intelligence ever gets lost again.
Every conversation, captured where it happens.
The rep talks to customers. The notes write themselves.
Spoken orders become structured orders.
Your CRM, updated by the meeting itself.
Every commitment becomes a task with a deadline.
What was promised, by whom, by when. On both sides.
Objections are your market talking. Start listening.
Know which deals are real before the forecast call.
Every competitor mention, logged with its context.
Search every customer conversation your company has ever had.
What the field knows, aggregated by geography.
Every rep gets reviewed. Every meeting is film.
Measure the selling, not just the sales.
Your entire field, one screen.
For the person running eight reps and a number.
Reps sell for a living and type for punishment. SalesDonna ends the 9pm CRM session. Notes, orders, tasks and updates are done when the meeting is done. The rep's job goes back to being the meeting.
You can accompany one rep per day. SalesDonna sits in on all of them. Review the conversations that matter, coach on evidence instead of anecdotes, and stop running your region on hearsay.
Every number in your Monday review currently passes through someone with an incentive. SalesDonna's numbers come from the conversations themselves. What customers said, what they ordered, what they objected to. Unedited.
Pipeline reviews become audits of real conversations, not confidence surveys. Buying signals, commitment velocity and objection trends feed the forecast. When you commit a number to the board, you know where it came from.
Reps spend roughly a third of their week on reporting and admin. Give most of it back and the same headcount makes more calls, follows up faster and closes more. No motivation poster required.
| Traditional CRM | SalesDonna | |
|---|---|---|
| Meeting notes | Typed from memory, hours later | Generated from the conversation, minutes later |
| Follow-up tracking | Depends on the rep remembering | Every commitment becomes a deadlined task |
| Meeting visibility | Ride-alongs and verbal updates | Every meeting summarised, scored, searchable |
| Coaching | Quarterly, from lagging numbers | Weekly, from flagged conversation moments |
| CRM updates | A discipline problem | A default |
| Analytics | Activity counts | Conversation outcomes, objections, signals |
| Customer insights | Lost at the car door | Captured, structured, aggregated |
Your CRM is not the problem. Feeding it is. SalesDonna is the feed.
Football teams review every game. Sales teams review almost nothing, because until now there was nothing to review. The meeting happened in a distributor's office 200km away and the only record is the rep's version of it.
SalesDonna turns every field conversation into reviewable film. Managers open the dashboard and see each meeting scored against the playbook: how discovery went, how the price objection was handled, whether the close was asked for at all. The weak moments come flagged, with the exact minute and the transcript line.
Then it gets useful. SalesDonna compares. Your top rep handles the credit-terms objection in a way that keeps deals alive, and your newest rep doesn't. That difference used to be invisible. Now it is a coaching session with a specific example, delivered in week two instead of quarter three.
Without leaving your desk. Ride-alongs become a choice, not a bottleneck.
Flagged automatically, with the clip attached.
Their real conversations become the team's playbook.
See the top five objections costing you revenue and rehearse the answers that win.
Win rates don't improve from dashboards. They improve from better conversations. This is how conversations get better.
SalesDonna is not another system your team logs into. It pushes structured intelligence into the tools you already run.
Activities, notes, tasks and opportunity updates, mapped to your schema
Meetings logged, deals updated, tasks created
Full activity and module sync
Enterprise-grade field mapping and sync
Order and account data where your operations live
Summaries and tasks delivered where field teams actually read
Meetings matched to scheduled visits automatically
Calendar sync and follow-up scheduling
Deal rooms and manager alerts in channel
Real-time deal signals and coaching flags
Recording starts with explicit consent capture, in the customer's language. Consent records are stored with every recording. No consent, no recording. Non-negotiable and non-configurable.
Conversations are encrypted in transit and at rest. Keys are managed to enterprise standards.
Data subject rights, retention controls and deletion workflows are built into the product, not bolted on for the audit.
Controls aligned to SOC 2 from day one, with certification on the roadmap. Ask us where we are; you get the real answer.
Reps see their meetings. Managers see their teams. Nobody sees more than their role requires, and every access is logged.
Hosted on hardened cloud infrastructure with regional data residency options for regulated industries.
"I used to get 40 meeting reports a week and believe maybe half. Now I read the meetings themselves. My Monday review is 45 minutes shorter and twice as honest."VP Sales, consumer durables company
"We found out three distributors were being pitched by a competitor two weeks before it showed up anywhere else. That alone paid for the year."National Sales Manager, building materials company
"My reps hated it for a week. Then they realised they'd stopped doing CRM at night. Adoption stopped being my problem."CEO, pharma distribution company
Yes, always. Recording starts with explicit consent captured in the customer's language, and the consent record is stored with the recording. No consent, no recording.
With consent, in most jurisdictions, yes. SalesDonna enforces consent capture and we configure the flow to your legal team's requirements per market. Your counsel signs off before rollout.
They are encrypted, stored under your retention policy, and accessible only by role. You control retention windows and deletion.
Salesforce, HubSpot, Zoho, Microsoft Dynamics and SAP out of the box. Custom CRMs via API.
Field mapping is configured to your schema during onboarding. Your CRM does not change to fit us.
Yes. Recordings capture offline and sync when the phone finds coverage. Field-first was the design constraint, not an afterthought.
Yes. iOS and Android. The rep-facing product is mobile-first because the rep is in the field, not at a desk.
Major global and Indian languages for both recording and analysis, including mixed-language conversations, which is how field sales actually sounds. Ask us about your specific mix.
Strong enough to file, and every summary is shown to the rep for a one-tap review before it syncs. The rep confirms in seconds; the system learns from corrections.
It can, which is why extracted orders and commitments are flagged for rep confirmation before they enter your workflow. Automation does the work; a human approves the consequences.
Against your playbook, not a generic one. We configure scoring criteria with your sales leadership during onboarding.
Reps feel surveilled by micromanagement, not by tools that erase their admin. In practice adoption follows the first week of not typing CRM notes at night. Managers coach on flagged moments, not on live monitoring.
Edit before filing, yes. Deletion follows your data governance policy, with audit logs either way.
A pilot team is live in days. Full deployment with CRM mapping and playbook calibration typically runs a few weeks, not quarters.
We configure CRM sync, consent flows and scoring criteria with your team, run a pilot region, then scale. You get a named contact, not a ticket queue.
Pricing is tailored to team size, integration depth and deployment scope. Talk to us and you'll have a number the same week.
No. Your conversations are your asset. They improve your deployment, nobody else's.
Secure cloud infrastructure with regional residency options for regulated industries. We'll match your compliance requirements.
Yes. Role-based access is standard: reps see their own meetings, managers their teams, admins what you decide. Every access is logged.
Gong hears your Zoom calls. Your revenue happens in showrooms, clinics and distributor offices. SalesDonna covers the conversations your call-recording stack has never heard, and executes the CRM work afterward instead of just analysing it.
Book a 30-minute demo. Bring your messiest CRM and your hardest objection. We'll show you what SalesDonna does with both.