AI voice agents for jewellery showrooms
Every missed call is a customer walking to the showroom down the road.
Saturday afternoon, four advisors on the floor, every one of them mid-consultation. The phone rings with a question that takes ninety seconds — today's rate, do you have it in 22 carat, what time do you close. Nobody is free, so it goes unanswered, and the caller rings the next jeweller on the list. An AI voice agent picks up on the first ring instead.
Built for single showrooms and multi-store chains across India.
See everything Donna does for jewellersWhere the calls go
None of these need a trained advisor. All of them currently take one, or take nobody at all.
The most common inbound call in Indian jewellery retail, and the one most likely to be missed, because it arrives exactly when the floor is busiest. The agent quotes the rate your team has approved for the day and nothing else.
Gold rate · Silver rateEnquiries do not stop at 8pm, and a wedding family deciding on a Sunday morning will not wait until Monday. The agent answers out of hours and books the slot while the intent is live.
After-hours · WeekendAvailability, carat, size and whether a piece from the new collection is at this branch or another one. Answered from the stock extract your team already produces.
Stock enquiries · Branch transferHow old gold exchange is valued, what the making charge is, what documents a hallmarked piece carries. The same answer every time, from your approved policy.
Exchange · HallmarkingCustomers on a gold savings scheme ring to ask what is due, what they have paid in, and what happens if they miss a month. Routine, repetitive, and never a good use of an advisor.
Savings schemes · RenewalsFestival and wedding peaks concentrate months of demand into a handful of days. The agent takes the overflow so the queue on the floor gets your team's attention.
Akshaya Tritiya · Dhanteras · DiwaliHow it works
One call, the same path every time, and a written record at the end of it.
No queue, no hold music, no voicemail. The caller starts talking to something that responds, in the language they opened with.
Rate, availability, timings, scheme, repair, or a bridal consultation. The intent decides the path, not a phone-tree menu.
The day's rate, your store timings, your scheme terms, your stock extract. If the answer is not in there, it says so rather than inventing one.
Real availability against your advisors' diaries, the slot confirmed on the call and again on WhatsApp so the customer has it in writing.
Who called, what they asked, the occasion and budget if given, what was promised. Your advisor opens a note, not a recording.
A complaint, a high-value bespoke enquiry, an unhappy customer. Escalated to a person with the context already captured.
Nothing is installed in your billing or ERP system to start. A scheduled export of rates, stock and scheme data is enough for a first line; a live connection makes the answers fresher and can come later.
Language
A customer in Coimbatore and a customer in Ludhiana reach the same number and get the same agent, one in Tamil and one in Hindi, each switching mid-sentence into English the way people actually speak. Hindi, English, Hinglish, Tamil, Telugu, Kannada, Malayalam, Marathi, Gujarati and Bengali are all handled by one agent — you are not staffing a language desk per region.
Live demos
These are live agents in your browser, not recordings. A microphone is required.
More in the full demo library.
Where it plugs in
Your telephony or cloud PBX for the showroom line and the overflow; the rate board or daily rate sheet your team already publishes; a stock and collection extract per branch; your CRM or lead sheet, where the enquiry and the booked slot are written back; WhatsApp Business for the written confirmation; and your advisors' calendars for real availability. Deeper detail on the voice layer itself is on the AI voice agents product page.
Questions jewellers ask
Yes, and it is usually the first thing a jeweller automates because it is the highest-volume, lowest-judgement call on the line. The agent quotes the rate your team has approved for that day from the rate sheet or board you already publish, and sends it on WhatsApp so the customer has it in writing. It does not calculate or negotiate a price; anything beyond the published rate goes to an advisor.
They get answered. A wedding family deciding on a Sunday morning will not wait until Monday, and an unanswered ring at 9pm is a customer calling the next jeweller. The agent takes the enquiry out of hours, answers what it can from your approved information, and books a slot or a callback for when your team is next on the floor.
One agent covers Hindi, English, Hinglish, Tamil, Telugu, Kannada, Malayalam, Marathi, Gujarati and Bengali, and switches mid-call when the caller does. That matters in Indian jewellery retail because the language a customer opens in is rarely the language they finish in.
It books. The agent checks real availability against your advisors' diaries, confirms the slot on the call, and sends the confirmation on WhatsApp. Your advisor gets the occasion, the budget if the customer gave one, and the branch — not a callback request. Appointment flow in detail is on the showroom appointment booking page.
No. A scheduled export of your rate sheet, stock and scheme data is enough to answer the common calls from day one, and nothing is installed inside your existing system to run a pilot. A live connection makes answers fresher and can be added once you have seen it work.
It answers only from the data you approve, and the refusal path is designed before the answer path. A question it cannot answer from your information is handed to a person with the context captured, rather than guessed at. An agent that invents a making charge costs more than the call it saved.
That is when it earns its keep. Festival and wedding demand concentrates months of calls into a few days, and that is exactly when your floor is least able to pick up the phone. The agent takes the overflow so the queue standing in your showroom gets your advisors' attention.
Send a week of call logs, or just tell us which call your team is most tired of taking. We will come back with what the agent would have answered and what it would have booked.
Related: WhatsApp automation for jewellery stores AI appointment booking for showrooms AI agents for jewellery retail — the full picture